There are some roads (links) leading to them, but not as many as to the big cities.Ī more concrete example: at Yoast, we write a lot of different posts about SEO copywriting, each looking at a different aspect of SEO copywriting. The small towns are your posts on more specific topics. Those cities are your cornerstones, receiving the most links. But the big cities will have many more roads leading towards them than the small towns. Small towns and big cities will all be interconnected somehow. The following metaphor might help you understand this principle: imagine you’re looking at a map of a state or country. This internal linking structure will increase the chance of your cornerstone content pages ranking in Google searches. As your site develops, you will write tons of new blog posts approaching that topic from other angles, each one linking back to your cornerstone article. Also, all your other posts about similar topics should link back to their corresponding cornerstone article, so its importance is clear from your site structure.
Ideally, someone should be able to click straight from your homepage to your cornerstone articles. Link structure for cornerstonesĬornerstone articles should have a prominent place on your website. Providing the correct internal link structure between your posts tells Google which article is the most important. If you don’t, you’ll be eating away your own chances to rank well in the search results. If you write a lot of pages on similar subjects, you need to tell Google which of them is the most important. It can be hard to rank for search terms that are very popular, but a cornerstone approach can help you tackle those competitive search terms. Why are cornerstone articles so important for SEO?Ĭornerstone content plays a significant role in any SEO strategy.
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But whichever they are, you should make sure they’re very well written, update them often, and aim to get them to rank for your most competitive keywords. Still, they should reflect your business or communicate your mission perfectly.Ĭornerstone content can be either a blog post or a page. Their focus is to provide the best and most complete information on a particular topic, rather than to sell products. Cornerstone articles are usually relatively long, informative articles, combining insights from different blog posts and covering everything that’s important about a certain topic. It consists of the best, most important articles on your site the pages or posts you want to rank highest in the search engines. Do our SEO workout: the cornerstone content approachĬornerstone content is the core of your website.Step 4: Optimize your other posts on long tail variants.5 steps to a killer cornerstone approach.Optimizing your cornerstones with Yoast SEO.Why are cornerstone articles so important for SEO?.Events Come and meet us at an event! We would love to meet you.Giving back Our community involvement activities.WordPress Our place in the WordPress ecosystem.Company Find out more about our company.24/7 support Premium support whenever you need Get support now.Developer docs Advanced build details for developers.
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